Our business philosophy is to be dependable, professional and accurate in all the work that we do.

Dependable

• Put simply, we won't let you down.
• We meet our deadlines.
• We keep you informed.
• Our methods are proven.
• We will not accept work that we are not confident we can handle, and do well.

Professional

• We adhere to the code of standards laid down by the SAMRA (South African Marketing Research Association) and ESOMAR.
• Our executives are skilled in appropriate disciplines, and are trained and experienced in their work.
• We treat all clients in a strictly professional arms-length way and show no favours.
• All projects are handled in a strictly formal way, with formal proposals, agreements, work schedules, reporting and presentations.
• Our work is unbiased.
• We never do work at risk.
• We never take a financial interest in a project, or take a speculative position as a result of our work.
• We guarantee confidentiality.
• In accepting a commissioning for a development project we reserve the right to submit a negative report if we do not believe the development would be successful.

Accurate

• Our forecasts have proved to be highly reliable, with actual performance of stores and shopping centres generally falling within 15% of the forecast figures.
• In its first year of operation, the Victoria Wharf Shopping Centre exceeded our forecast by less than 1%.
• The new hypermarket in Mauritius exceeded our first year forecast by less than 2%.
• In the March 1992 Referendum, our forecast of a yes majority was correct to within 1%.
• We continually revise and refine our methods and techniques to achieve ever greater accuracy.