Specialised Services - Douglas Parker Associates

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Specialised Services

With over 30 years experience with blue chip clients in both South Africa and abroad, Douglas Parker Associates have developed an extensive range of research products that enable us to consistently meet our clients' research requirements.

Concept Testing

Whether it be an advertising campaign, new product, service or property development, it is very useful to conduct some preliminary research amongst potential users, in the form of a concept test.

Consumer Laboratory

Our Consumer Laboratory is a representative sample of 2000 urban metropolitan households who have agreed to participate in regular Douglas Parker Associates market surveys.

Demographic Profiles

By the time the census is published, the data are out of date. There is so much change taking place in South Africa, particularly in the metropolitan areas, and it doesn't help if the census is not 100% accurate anyway.

Development Guidelines

Growth is fundamentally important in any business, and in the retail industry growth is about opening new stores. But it's not an easy job to find the right stores in the right locations, to come on-stream at the right time.

Geographic Information Systems Mapping

Analysis of data on a spatial basis adds an important dimension to ones understanding of market potentials and development opportunities.

Market Evaluation

An accurate evaluation of the market potential of a specific site is imperative with any property development.

Market Intelligence

In spite of all the technological advances of recent years, we seem to be working harder and there is less and less time to read all the newspapers and magazines that we should, to keep on top of trends and developments in the industry.

Site Evaluation

Site location is one of the most crucial decisions facing a property developer or space user. Once committed to a purchase decision or long term lease, it's very difficult and usually very expensive to change your mind.

Syndicated Research

Most shopping centres commission a major research study every few years to track their catchment areas, market position, shopper attitudes to the centre and tenant mix.

Trends

Survival in the retail market is all about change, anticipating opportunities through subtle shifts in consumer behaviour and having the courage to adapt.

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