An accurate evaluation of the market potential of a specific site is imperative with any property development. Without a sound understanding of the buying power available, and the likely share that a development could attract, it is impossible to put together a rational proposal for prospective tenants or financiers.

Yet, many developers only commission a Market Evaluation once the site has been secured and extensive architectural work done on the basis of an often untested concept. This can often result in extensive re-working of plans and considerable waste of time and money.

A sound Market Evaluation will take into account the existing demand and supply of services, projects in the pipeline, infra structural developments and likely growth and demographic changes over time. Very often, opportunities or constraints will be discovered in the process that would be of considerable importance to the scheme.

Douglas Parker Associates has been conducting Market Evaluations locally and abroad for over 30 years, and has developed considerable skills across a wide range of applications, including shopping centres, offices, casinos, industrial parks, golf  estates, hotels, recreation and entertainment facilities and a wide variety of retail store types.

We have conducted this type of work in over 20 African countries as well as Egypt and India, and can count most of the major regional shopping centres in these areas as projects with which we have been involved.