The market potential for consumer goods and services is a function of the local population and their spending power, plus inflows from the surrounding area and tourism, less outflows to other (usually larger) centres.

In South Africa there is considerable change taking place throughout the country, with some towns growing rapidly and many towns shrinking. There is also a change of profile occurring, with the movement of people into and out of various areas.

At Douglas Parker Associates we pay careful attention to these trends and update our town estimates on a regular basis. We will shortly be listing all the towns in South Africa on our website along with key demographic and market information so that clients can purchase up to date market estimates by town at the click of a mouse.

The Market Estimate reports will cover:

• Current Town Population levels
• Estimated Shopping population
• Per capita incomes
• Present retail market size per selected product group.

All the information above will be broken down by Life Plane (socio-economic group).

If you would like such estimates for one or more towns right now, please email your request to This e-mail address is being protected from spambots. You need JavaScript enabled to view it and we will respond to you within 24 hours with cost and timing.